Brittany Ferries helps banish Blue Monday blues, with selection of blue hour seascapes

18th January 2021
  •  Armorique in a blue Plymouth Sound
  • Portsmouth International Port - and three ferries
  • Brittany Ferries Bretagne at sunset
  • Blue Hour on board ferry with beautiful sky

Ferry company Brittany Ferries says it wants to help raise spirits on so-called Blue Monday, which is said to be the most difficult day of the year for individual wellbeing.

It’s part of a plan led by industry body Discover Ferries, which represents the UK ferry sector. Using the hashtag #ferrybluehour ferry companies across the country are sharing images taken by staff and customers during the so-called Blue Hour. That’s the hour before sunset when light plays its gentle blue tone on water, transforming even the most imposing vistas into a calm, relaxing canvas.

As many struggle with lockdown, it is hoped that images posted on social media will raise a smile and perhaps serve as a promise of better times to come later in 2021.

“The pandemic has taken its toll and we hope beautiful images taken by those of us lucky enough to live by and work on the water, may serve to boost the mood of the nation,” said Nigel Wonnacott, Brittany Ferries head of external comms and chairman Discover Ferries. “We are desperate to welcome passengers back on board our ships, and to see more blue hour images like these shared across social media platforms like Instagram and Facebook.”

“This is a difficult time of year for many people because of the lack of light and bad weather. Combine that with the pressures of lockdown and it is not surprising that people feel down,” added Abby Penlington, Discover Ferries director. “We wanted to share these striking images at the loveliest time of day to be on the water, whether on a ferry or not. The blue hour generates stunning, memorable and romantic sunsets and we really hope these raise a smile – and remind people of both holidays past and holidays to come when this crisis is over.”

Note:

Last year, Discover Ferries research revealed that water has a beneficial impact on mental health: over three quarters (77%) of Brits find spending time by the water relaxing, 79% of people say the sound of the sea relaxes them and 66% agree the sea air makes them sleep better. Research was carried out online by Censuswide on 3rd to 7th September 2020 with 2,001 responses from general consumers in the UK. The research was conducted in accordance with the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines.

Ends.

Ferry company contacts:

Downloads

Armorique in a blue Plymouth Sound (Image file)
Portsmouth International Port - and three ferries (Image file)
Brittany Ferries Bretagne at sunset (Image file)
Blue Hour on board ferry with beautiful sky (Image file)
TAGS: